The model was created in partnership with Taco Bell franchisee Border Foods and Minneapolis-based design firm Vertical Works. This new Taco Bell Defy restaurant concept, opening Tuesday in Brooklyn Park, Minn., features four drive-thru lanes and no dining room. The Defy will have four drive-thru lanes or as few as two. Food Safety is the premier cloud based food safety app. A soon-to-open Taco Bell location hopes to solve that problem and give new meaning to "fast" food. A designated drive-thru line for mobile orders is the top consumer ask for future innovations, according to. This Taco Bell has four drive-thru lanes, each of which serves a different purpose. To date, there are 13 Go Mobile restaurants and another 85 in the pipeline, with Defy being the latest iteration. Partnering with our franchisees to test new concepts is a huge unlock of learning for us. Border Foods. The location is expected to debut in Brooklyn Park . "We're thankful for our incredible 36-year partnership with Border Foods and feel like Taco Bell Defy is a culmination of years of success between our teams, along with the expertise of local partners like Vertical Works who helped make this possible.". | Published on: January 23, 2023. It notably has no dining rooms, but instead four traffic lanesone for a traditional drive-thru and three for pick-up orders. The fourth lane is a traditional drive-thru, where you place your order at a kiosk and drive ahead for pickup. Dubbed "Taco Bell Defy," the food giant is doubling down on trends amplified during the COVID-19 pandemic, namely digital ordering and delivery. "We applied our innovative approach to problem solving to create a brand new way for consumers to access fast food," said Josh Hanson, co-founder of Vertical Works and CEO and founder of WORKSHOP. Chad Hoffmann Taco Bell Corp.[emailprotected], Elizabeth Burmeister Edelman[emailprotected], Cision Distribution 888-776-0942 The new Taco Bell Defy unveiled this week, which is scheduled to open in spring 2022, is the latest in this ongoing movement. This ensures a quicker customer experience and decreases Taco Bell Defys small carbon footprint by reducing the amount of time people wait in line with their engines on. Taco Bell's newest location ditches the dining room and has four drive-thru lanes instead. The company says it is aiming to redefine the drive-thru experience. As the brand celebrates its 60th anniversary this year, Taco Bell Defy symbolizes a significant drive-thru evolution, with an advancement in digital to meet consumers' need for speed. Minneapolis-based Vertical Works designed a proprietary lift that lowers food from the second-story kitchen, located above the drive-thru line, down to your car. Taco Bell Defy is currently scheduled to break ground in August 2021. Comparing a restaurant to a bank typically wouldnt be a good thing, but Taco Bell purposely designed it this way. In 2020, Taco Bells Defy prototype leverages the chains growing digital business. The innovative restaurant is scheduled to break ground in Brooklyn Park, Minnesota, later in August and open by summer 2022. The first Defy restaurant, designed and executed in partnership with Border Foods, one of the chain's largest franchisees, will be a 3,000-square foot, two-floor location featuring a first-of-its-kind vertical designwith a kitchen on top and four drive-thru lanes underneath. Especially . We believe that it's the first one of its kind, definitely in the United States and we think maybe throughout the world, in terms of how we're moving the food from the kitchen down to the customer, said Engler, who has operated Taco Bell franchise restaurants with his brother Jeff for 36 years. TACO BELL DEFY CONCEPT OPENS JUNE 7 - ONE OF THE MOST INNOVATIVE DRIVE-THRU EXPERIENCES YET PRESS RELEASE PR Newswire Jun. Photo: Taco Bell. On Tuesday, June 7, the first-of-its-kind two-story Taco Bell Defy opens in Brooklyn Park. We know a daymaker when we see one. Revolutionary restaurant concept from Taco Bell and its family-owned, long-standing franchisee partner reimagines the drive-thru experience. Taco Bell is attempting to redefine fast food with its new Defy restaurantan app-focused, four-lane drive-thru in Brooklyn Park, Minnesota. In a statement, Taco Bells corporate president called it the future of fast food. The new Defy design comes on the heels of Taco Bells Go Mobile format introduced last year, a smaller unit with double drive-thrus with one dedicated to mobile orders and curbside pickup with help from a concierge team of Bellhops. To date, the chain has 13 Go Mobile locations built and another 85 in the pipeline, with the Defy as the latest in that format category. Taco. Taco Bell Defy was designed by a company called Vertical Works Inc. Vertical Works Inc. is based out of Minneapolis and is powered by WORKSHOPand PD Instore. Called "Taco Bell Defy," the restaurant will be the first-of-its-kind, with a two-story, 3,000 square-foot location that offers four lanes for drive-thru service, according to a news release. Skip the line and experience a whole new way to pick up your order with three dedicated mobile pickup lanes. Three of the four lanes will be dedicated to customers picking up online orders, or delivery drivers. Vertical Works is powered by concept builders WORKSHOP, PD Instore, and Engelsma Construction. Aug 13, 2021 Taco Bell A new, innovative Taco Bell restaurant is coming to Minnesota. Three of the drive-thru lanes are dedicated to mobile or delivery orders and the fourth is a traditional drive-thru. Were thankful for our incredible 36-year partnership with Border Foods and feel like Taco Bell Defy is a culmination of years of success between our teams, along with the expertise of local partners like Vertical Works who helped make this possible.. The brands drive-thru speed has been lauded for outperforming the average national drive-thru speed. Thousands of Americans have TWO weeks left to apply for up to $750 in direct payments - are you eligible? For residents of Brooklyn Park, Minn., a suburban city on the west bank of the Mississippi River, tomorrow is a big day for hitting the drive-thru. On Tuesday, June 7, the first-of-its-kind two-story Taco Bell Defy opens in Brooklyn Park. IRVINE, Calif., June 6, 2022 /PRNewswire/ -- Taco Bell is redefining drive-thrus as consumers know it with one of its most innovative Taco Bell restaurant designs yet. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. There's just so many ways for this to solve problems in our business today, Taco Bell President Mike Grams, who is also the brand's global chief operating officer, told Axios. Co-founder and CEO of Border Foods, Lee Engler, said, "[Taco Bell Defy] is a creative, technological solution for a faster, contactless experience for as many Taco Bell fans as possible and is poised to be the future of quick-service dining.". WATCH: First-of-its-kind Taco Bell coming to Brooklyn Park. "We think that contactless, frictionless, experience is the wave of the future," said Engler. Regardless of how fans order their favorites, Taco Bell Defy has four lanes to accommodate them: Taco Bell Defy embodies the innovative, entrepreneurial spirit of Minnesota businesses and franchisees, said Lee Engler, co-founder and CEO of Border Foods. What's next: Engler said a second Defy restaurant is planned to open next year as a rebuilt restaurant in Minnesota. BROOKLYN PARK, Minn. ( WXIN) - A new Taco Bell in the Midwest could be the future of fast food. Make a gift of any amount today to support this resource for everyone. For decades we've been committed to providing a fast, safe and friendly drive-thru experience; now with our bold goal of creating a two minute or less drive-thru experience for customers of this concept, Taco Bell Defy is the future," said Mike Grams, Taco Bell President and Global COO. Taco Bell's newest location ditches the dining room and has four drive-thru lanes instead. ", "We were excited to partner with Border Foods and Taco Bell to bring the Taco Bell Defy concept to life," said Mike Strommen, co-founder of Vertical Works and CEO of PD Instore. For more information about Border Foods, visit the website at www.BorderFoods.com. Developed in partnership with 35-year franchise operator Border Foods, the new Defy location was designed by Minneapolis-based Vertical Works Inc. Home/Innovation/Taco Bell Defy: Restaurant of the Future. 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(General Construction Management Inc.), FAT Brands Knows Exactly How to Remove its Debt, Focus Brands Exec Shares How to Transform Your Supply Chain, Experiential Offers Unlock True Loyalty for Restaurant Brands, Wendy's Entices Operators with New Investment Opportunity, Inside Steak n Shakes Winding Road Back, Dutch Bros Fine-Tunes Rewards Program, But Buzz Remains Same, Starbucks' Next Big Innovation: Coffee Infused with Olive Oil, Why its Time to Pay Attention to Loyalty Capture Rate, Legendary Pitmaster Pat Martin Comes Back Swinging, Ask the Restaurant Legal Professionals: What to Know When Hiring Minors, How Restaurants Can Develop a Recession-Proof Recruitment Strategy, Burger King Parent CEO Jose Cil to Step Down, How Will Burger King Gain on McDonalds? The first Taco Bell Defy restaurant opens Tuesday in Brooklyn Park, Minnesota. The first-of-its-kind restaurant has multiple drive-thru lanes and uses a proprietary lift system to deliver food from the second-story kitchen right to your car. Can't stand waiting in long drive-thru lines to grab a quick bite? This new Taco Bell Defy restaurant concept, opening Tuesday in Brooklyn Park, Minn., features four drive-thru lanes and no dining room. In the 70s, drive-thrus were introduced to appeal to shifted consumer behaviors, and since then Taco Bell has introduced innovative restaurant design concepts like Cantina and Go Mobile models. www.P65Warnings.ca.gov/restaurant. 'Ve tested sent to your car a gift of any amount today to support this for... New concepts is a huge unlock of learning for us dedicated to customers up. Created in partnership with Taco Bell a new, innovative Taco Bell franchisee Border and. Food Safety is the top consumer ask for future innovations, according to payments - are you?. 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